Great Marketing does not Good Products make


And if you’re looking to copy Apple’s success–and you are–then at least do it right. It’s not about the products at all. What Apple does right is marketing. It’s form over function, plain and simple.

Paul Thurrott is liking is some fantasy land. Please show me a Company that survives by marketing products which are all gloss and no glamour in the long term?
No really, if he thinks that any product can continue to be well received beyond it’s initial phase of interest on the strength of good marketing alone, I’d love to see it.
I don’t disagree that good marketing is part of Apple’s success, but a litany of previous (relative) failures – Cube, Apple TV etc – point out the latent flaws in his pitch.
The rest of the article is interesting. As a ‘come to mama’ post for Microsoft, I’d be surprised if they haven’t already moved on most of it.

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