Apple has always spent below the industry average for R&D.
Here are Apple’s trailing 9 quarters R&D as percent of sales:
3.42% 3.86% 2.59% 2.65% 3.51% 3.50% 2.93% 2.54% 3.16%
Nokia spends at least 10% of sales on R&D and Microsoft at least that much.
But these numbers are not as spectacular as the comment above that iPhone development cost was $150 million. To date, the product has generated $31.4B in sales.
As the article points out, Apple spent $4.6B on R&D over the past four years and Microsoft spent 7x that or $31 billion. Cisco and Intel spent 4x.
3% on R&D as a percentage of Sales? Anyone else do that?