Apple is rapidly becoming an anti-trust target and right now it is behaving like a badly spoiled child with respect to what it will allow and not allow, on any of its platforms. This is reflected in decisions to keep Adobe and any other development environment off its devices, and more recently in its proposed new developer terms which will stop developers from working with Google and AdMob on advertising.
Apple has brought in new App Store rules which prohibit third-party agencies collecting usage data from iPhone Apps, and this is clearly aimed at stopping advertising networks reporting back to ad buyers.
As a result Apple is likely to face an antitrust probe into the terms and conditions of its new iAd mobile advertising network, based on technology it acquired with Quattro Wireless earlier this year. The US Federal Trade Commission will lead the investigation to determine if iAd unfairly restricts competitors from targeting the iPhone/iPad.
I wrote a long rant on this rubbish, which I’m instead going to translate into a more logically argumented blogpost later today. Standby
Update: “Logically argumented Blogpost” published