Earlier today I was asked what I use measure my effectiveness online.
While I initially dismissed the questions as applying to me I realised that despite my amateur status it something I do without even considering it.
I spend a bit of time twittering, too much actually, but it’s right here actually where I leave my mark. Twitter is real time after all.
Because we don’t write to read our own articles I want to know if any one is reading. While the lovely graphs which WordPress give me tell me one stat: visits, it doesn’t actually show me if people are reading. If you write the actual readership is the only measurement which matters.
In the daytime I need to measure many things but I have two key metrics: Revenue and Customer Satisfaction. Revenue is reasonably straightforward but customer satisfaction can be made up by a number of things. This might include Support Calls and cancellation rates.
If I substitute readers for revenue and customer satisfaction with returning regulars who share and comment on my articles then I might have a real metric to work with. But how do I measure this? Time to find out.
In general I’ve focused on a number of channels to get increased readership but I’m going to use September to work on some more. Even though it is still August today I started focusing on one simple method. Commenting on others posts preferably including a link back to here. I hear that works. Lets see what I find out.
Still that will probably just drive views and I’m at a loss on how to guarantee a high level of conversion to active readers.
I believe the challenge is to continue to write engaging content which people want to read. Driving views is all very well if you aren’t delivering quality regularly. As a starting point I propose to take the advice of Bill Bennett on that one from his blog post on writing styles.
One way you can sabotage your communication is by laying traps for readers. They stop a reader’s flow as their eye scans over text.
His is an excellent blog on the topic and heartily recommended.
The way I’m going to use to measure readership is to ask you to comment below if you’ve at least read this far. (Thanks to Frances Jones for the tip in the comments!)