Here’s how I see a charitable donation. It’s something you do to help others in need. It’s something you do when you can afford to do it. It’s something you keep to yourself. A heartwarming glow as it were. If you think others should donate, then you might share your thoughts and encourage them to contribute too.
Here’s what a charitable donation is not:
- A way to get more “Fans” on Facebook
- A way to “raise awareness” on Twitter
- A way to sell more of your overpriced bottled water
- A way to divert attention from how you acquired your money in the first place
- A way to get a Tax Deduction.
- A way for your restaurant to sell more desserts
I just wrote about lipstick on a pig in another post. I can’t believe I have to use the term again to describe how people and businesses are marketing themselves off the back of others bad fortune. Claiming it “raises awareness” of something which the Media, Social or Old School has already done a good of awareness raising, is just a bullshit defence.
Call me a hater, call me what the hell you want. But if you want to donate to a charity, just do it, don’t promote yourself and your bloody business because you are.
Update: Seems like no-one ever learns, and with the recent disaster in Japan even international organisations like Bing have been sucked into this lame tactic.