Dumbphone peak reached?


The first thing to strike me about the graph below is that aside from the sharp decline in Q1 2009 (which we know the reasons for, right?), the dumbphone market has still been growing in the past 3 years.

The decline of the last two quarters is likely to continue despite the growth of “other” vendors at the low end and the rapid decline or practical exit of those brands which created the market in the first place.

The question asked at Asymco is a pertinent one for those brands – if they are being squeezed at the top by the Smartphone only vendors and at the bottom by the new entry level vendors, where is their future growth going to come from?

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