Since the death of Steve Jobs, the “intelligentsia”, “technology experts” and “Analysts” have been falling over themselves this past week in the race to get the most (ir)relevant opinion on reactions to his death, his legacy and Apple published.
At least those finely tuned technology experts, industry focused analysts or plain old Apple Haters, have some tangential knowledge of what they are writing about. But the intelligentsia should save themselves a whole lot of time. Instead, they should get a nice cup of Soy Hot Chocolate or a lightly chilled Pinot Grigio, curl up in their well worn armchairs under a vintage reading light with a Kindle or a Xoom and read a pithy insight from someone who actually gets Apple or an honest, open pointer on why you won’t have a clue about what you are writing about.
You’ll save yourself so much time you’ll be able to more quickly finish your finely crafted review of some novel no-one will read or a film most people will hate for a literary journal that even the bourgeois who work in real jobs will never ever hear of.
Believe us, it’s a much better use of your time.