When Google were just a search company, they made the web one of the most usable things ever. Life was great and everything was a Google away.
Today, as they face the challenges of Facebook, Apple and potentially Microsoft in the turf they made their own, they’ve changed their search algorithms so much that finding a good result can be a challenge at the best of times on a desktop browser. Though surprisingly in the Safari browser on iOStheir results are more like the “good old days”.
So like many other companies who either fail to disrupt themselves or whose attempts at disruption are less successful than expected, they’ll do whatever it takes to maintain their lead. From next week they will make your Google Web history available to it’s other products. A bit like when Microsoft integrated Office into Windows, perhaps?
Because they still have a lot of soul, they at least make it very easy to prevent them from gathering said web history.
Well before the recent discovery Google were compromising, without permission, the privacy setting I had chosen in my browser, I’d already mostly stopped using them for search in the last 6 months. There will still be the odd time what is still the best search engine on the planet has to be used. But, for now, I prefer the growing ability of DuckDuckGo and other services to answer my queries.