After Facebook fails

I enjoyed reading Doc Searls on the Facebook IPO and the upcoming challenges that the valuation will have on people who made such a huge bet.

He has some great references which challenge the idea that targeted advertising will be some great silver bullet to help pull your “brand” above the noise. And some interesting points about going back to building relationships with your customers:

The amazing thing here is that business keeps trying to improve advertising — and always by making it more personal…

By its nature advertising — especially “brand” advertising — is not personal…

making advertising personal changes it into something else that is often less welcome..

start believing in free customers…and to form relationships that are worthy of the word.


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