When QR codes are, except in jest, referenced in the future at an event I’m attending, I will in future calmly put my worldly goods into my bag, get my coat and make silently, but with haste for the nearest exit. It will, naturally, be a marketing event so perhaps I should be more wary of the content of said events before I join.
These charming little examples of what poor sick robots vomit prompt polarised reactions among those who encounter them. There’s those like me who consider them great for their intended purpose in the factory. There’s 99.9% of the population who have either never used one or simply “use” them in order to get a tumblr. And then there’s marketers (and real estate agents, but they’re a subset).
Australian News Media Publisher, Fairfax, has developed an alternative called, oddly enough, Airlink. It’s got a nice logo and, aside from sounding like a bus service to the airport, seems to have exactly the same use case as our little friends so beloved of your average marketer. I’m sure it has the same focus on metrics, analytics as said robot puke. Which is another reason why lots of people will use it.
It’s not that QR Codes are evil or even ugly. It’s just that in the age of the quicker Google search on your phone they have no customer benefit to anyone except the person creating them or using them to leverage their campaign. Hell they’re so popular, we’re even pretty safe from the viruses some of them allegedly carry.
It’s been almost two years since I first wrote about their pointlessness and yet they still keep being foisted upon us like a Skoda Car. When will they ever just leave the little guys to go home to the factories they grew up in and grow old without ridicule.
It’s not hard to use NFC instead, after all!