“Opening Weekend”

The Opening Weekend was always the method of measuring consumer excitement for Hollywood Movies.¬†Indeed if you search opening weekend even today you’ll note the focus on blockbusters.

We keep getting told that consumer preferences are changing, a tipping point approaches, but the search results remain the same.

This week the term opening weekend was used by a number of media organisations to describe¬†Apple’s initial sales of the iPhone 5. Couple that usage with the long expected mass-market adoption of alternative methods of consuming entertainment, and I wonder how long before search results for that term change to look more like this?


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