Implementing your most creative ideas involves innovating in the hardware


…Google couldn’t easily implement its more creative ideas—stuff like getting an instant signal when you walk in a restaurant that starts a stream menus and reviews—because of unaccommodating hardware from different manufacturers. “To do those things you have to innovate in the hardware,”

Not that Apple need the validation of their own strategy, but they would probably be going around high fiving all day having read comments from Lior Ron, once a product head at Google Local and now a Motorola corporate VP of product management, describing one of the strategies behind the Moto X phone.

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