Since the death of Steve Jobs, the “intelligentsia”, “technology experts” and “Analysts” have been falling over themselves this past week in the race to get the most (ir)relevant opinion on reactions to his death, his legacy and Apple published.
At least those finely tuned technology experts, industry focused analysts or plain old Apple Haters, have some tangential knowledge of what they are writing about. But the intelligentsia should save themselves a whole lot of time. Instead, they should get a nice cup of Soy Hot Chocolate or a lightly chilled Pinot Grigio, curl up in their well worn armchairs under a vintage reading light with a Kindle or a Xoom and read a pithy insight from someone who actually gets Apple or an honest, open pointer on why you won’t have a clue about what you are writing about.
You’ll save yourself so much time you’ll be able to more quickly finish your finely crafted review of some novel no-one will read or a film most people will hate for a literary journal that even the bourgeois who work in real jobs will never ever hear of.
Believe us, it’s a much better use of your time.
Making Hay 
It will be interesting to see what happens when iPhone 4S is launched 14 Oct globally. I get the sense it will be a pseudo-public memorial for the Apple advocates currently standing in line.
I doubt it Mike, but we are all entitled to our opinions…
(cf. Twitter mention)
“[…] some novel no-one will read or a film most people will hate for a literary journal that even the bourgeois who work in real jobs will never ever hear of […]”
What’s the point exactly of that sentence if not to destroy the people you’re talking about? I see lots of things to improve in their work that’s for sure, but I also see something to improve in your discourse. Hate is not an argument.
-Mehdi.
Mehdi, thanks for the comment. Though I think hate is a strong term for what I feel for these people. Disregard is better, perhaps.
Do you think the work have been better if I had forewent that paragraph intended to illustrate where I believe their high minded literary bent belongs and skipped to the final line?
From my point of view, you disregard these people for what they say more than how they say it. I know how frustrating it is to read articles written by (self-)proclaimed experts, barely objective and often very pompous. But the way you indirectly answer them back through these few lines makes me want to put your words in the same basket. The basket of subjective fans or antis.
But I see you acknowledge it was a snarky paragraph, which in this case, I have nothing to add.
Thanks for the comment. Writing is learning. Feedback always well received.
Otherwise, thanks for your blog, and thanks for answering comments, I really appreciate it!
I agree, Mike. People are already talking about it as iPhone 4Steve.
I’m unclear what this comment has to do with the article…but I’m happy to be shown